Military Art Car Project Needs Your Vote

Military Art Car Project Needs Your Vote

Want to help your local community organization thrive? GOOD is teaming up with Brookside to “Give Back” to one nonprofit with the sweet treat of a $5,000 grant. Please vote for our application here.

The Idea

By pairing artists with U.S. Marines we seek to create a mobile message that carries the stories and experiences of combat into diverse populations. We aim to eliminate artificial cultural boundaries by offering a platform for honest and open discussion about war and peace. http://www.doartfoundation.org/

The Plan

The mobile narrative created by Active Duty Service Members will be toured to Music Festivals, VA Hospitals, and Public Schools. Showcasing the creative expression of fighting men and women multiplies the opportunity for service members to make real connections with the citizens whose freedoms they fight for. The $5000 Award will allow The DoArt Foundation to retain Principal Artist Bobby Furst for his contributions, in addition to providing the much needed funds to purchase the vehicle upon which the soldiers will tell their story. The Dec. 14th Awarding is ideally timed for the commencement of this project, when access to financial resources are most crucial.

Video: The secret to making hands-free noise-free

 

Explaining a highly technical product to a broad audience is tough. To succeed, you must reach out to people on their own terms, without being condescending. Most people love a good explanation, but everyone hates being talked down to.

Case in point: The QNX Acoustic Processing Suite. This software runs in millions of cars and offers a benefit that everyone can relate to: clear, rich, easy-to-understand hands-free calls. But once you start explaining how the suite does this, it's easy to get mired in technical jargon and to forget the bigger picture — something that even a technical audience wants to see.

So we dropped the jargon and opted for a creative approach. It involves a marching band, a rock guitarist, and, for good measure, an electric fan with a really long extension cord. Seriously.

Intrigued yet? Well, then, grab some popcorn and dim the lights:




Interested in learning more about this technology? Check out the acoustic processing page on the QNX website.

BTW, companies that use the QNX Acoustic Processing Suite in their products include OnStar, whose FMV aftermarket mirror recently won a CES Innovations Design and Engineering Award.

Posted by Paul Leroux
 

Brand exposure

QNX has a knack for turning up where I least expect it. Sometimes, I'm even surprised by how our technology partners use it — and I head up strategic alliances at QNX Software Systems. In this case, at least, I can claim ignorance based on distance.

Last week, Tokyo Weekender published a story on Freescale Japan from the perspective of David Uze, the company’s president. Anyone who has had the pleasure of meeting David knows he’s super passionate about his mission. And arguably, it must be a challenging one, for the market in Japan has a long history of being dominated by national silicon suppliers. But, from an automotive perspective, recent consolidations of some of those suppliers, along with the trend towards standardized architectures, have opened the door for companies like Freescale.

The article talks about Freescale’s planned expansion in Japan, recovery from the earthquake, the advantages of being a global company, and the Freescale Cup, a robotics competition for university students that will be launched in Japan next year.

This, for me, is David’s most interesting comment:

“The reason I believe we must focus on Japan is because it is the most macro-economically focused culture in the world. Japan is the only country I know of where companies routinely create 50 -year plans to ensure they are a strong economic force in the long term.”

I find this incredible, especially if it applies to high-tech companies. Most would struggle with a concise 5-year plan, let alone 50!

But back to QNX. If you look at the article's opening photo (see below), you'll a car emblazoned with the logos of several Freescale suppliers, including a QNX logo that appears right below the Freescale wordmark. The QNX logo also appears in another photo, on a banner hanging above the head of Freescale CEO Rich Breyers, as he addresses the crowd at an FTF event.

Talk about international brand exposure! Thanks, David!