HTML5 brings new buzz to infotainment system development

QNX to unveil QNX CAR 2 platform on Freescale i.MX 6 at FTF Americas — a guest post from Paul Sykes of Freescale

If you’ve visited the QNX website recently or attended the Telematics Detroit conference last week, then you’ve surely noticed that HTML5 is getting a lot of attention in automotive these days. The buzz around HTML5 focuses on two areas: as an application development and delivery framework, and as an HMI framework. In discussions with many industry participants, my impression is that the application framework part is generally accepted, while the HMI framework part still isn’t well understood.

I don’t intend to discuss these HTML5 aspects in detail. There are experts within the ecosystem that can do a much better job than me. But I will say that Freescale applications processors will offer the processing and graphics performance to run the desired applications and bring the HMI to life with stunning graphics.

Next week, Freescale will host the annual FTF Americas event in San Antonio, TX. We are very excited about the first public unveiling of the QNX CAR 2 application platform on i.MX 6. Since QNX CAR 2 is based on HTML5, it is particularly fitting to mention in this blog. For those with an interest in understanding more about HTML5 for infotainment systems, QNX and many other ecosystem partners will be on hand at FTF to discuss their thoughts and plans.

Paul Sykes is a member of Freescale’s driver information systems team.
 

Setting the Pace for Automotive Electronic Innovation

Welcome to the first installment in a series of guest posts from Paul Sykes of Freescale’s driver information systems team.

Recently, I traded in my MY2002 SUV for a new MY2012 vehicle. At the time, the MY2002 was quite advanced in its in-cabin electronics and styling, but wow — times have changed! Gone are the aftermarket satellite radio and PND that were attached, with wires dangling, at various places in my cabin.

The newest generation of vehicles offers complete and total integration, including new features that didn’t exist in 2002, such as USB/iPod interfaces, HD Radio, and a rear view camera.

But here’s the problem. I work in this great industry of automotive electronics and have some view of what’s coming in the next wave of vehicles. It’s both a blessing and a curse. Do I buy now or wait for the next model year? It’s like trying to time when to jump into your next cell phone or tablet purchase, only the time scale is a bit different.

The pace of electronic innovation has increased in this industry and you don’t have to wait 10 model years (like I did) to see it. It’s exciting to be a part of the supply base that is helping this industry move faster while maintaining some of the highest standards of quality and reliability over a long product life.

Fundamentally, at the heart of every embedded electronic vehicle system, incoming data needs to get processed and acted upon, using complex software algorithms. At Freescale, sensor and processor innovations make the future possible by doing these fundamental elements better, faster, and more reliably.

Ecosystem partners like QNX Software Systems provide many of the complex algorithms required to realize infotainment and instrument cluster systems. These same systems are often powered with Freescale i.MX processors.

In the latest generation, the i.MX 6 Series, Freescale has provided the most scalable line-up of products available. Scalability means not only performance and function scalability, but also pin-to-pin hardware compatibility across the entire series. This is one example of how the processor can help pick up the innovation pace. With hardware and software compatibility, system makers can develop more products to meet a broader range of market needs, in a shorter amount of time.


The Freescale i.MX 6 Series has been chosen to power the next-generation
GM OnStar system.

In future posts, I will offer Freescale’s perspective on many of the current trends in driver information systems as well as our product collaborations with QNX to bring unique value to the industry.

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Here’s a little more about Paul and the Freescale Driver Information Team:

Paul has more than 15 years’ experience in the semiconductor industry, including product development, program management, and marketing positions. For the past several years, Paul has lived in Michigan and focuses exclusively on the automotive telematics, audio/infotainment, and instrument cluster application spaces.

Freescale’s Driver Information Team is driving the global strategy and product development for solutions to address the multitude of applications in the rapid growth and innovation area of Driver Information Systems. This includes instrument cluster, graphics displays, audio and infotainment, and telematics.
 

Brand exposure

QNX has a knack for turning up where I least expect it. Sometimes, I'm even surprised by how our technology partners use it — and I head up strategic alliances at QNX Software Systems. In this case, at least, I can claim ignorance based on distance.

Last week, Tokyo Weekender published a story on Freescale Japan from the perspective of David Uze, the company’s president. Anyone who has had the pleasure of meeting David knows he’s super passionate about his mission. And arguably, it must be a challenging one, for the market in Japan has a long history of being dominated by national silicon suppliers. But, from an automotive perspective, recent consolidations of some of those suppliers, along with the trend towards standardized architectures, have opened the door for companies like Freescale.

The article talks about Freescale’s planned expansion in Japan, recovery from the earthquake, the advantages of being a global company, and the Freescale Cup, a robotics competition for university students that will be launched in Japan next year.

This, for me, is David’s most interesting comment:

“The reason I believe we must focus on Japan is because it is the most macro-economically focused culture in the world. Japan is the only country I know of where companies routinely create 50 -year plans to ensure they are a strong economic force in the long term.”

I find this incredible, especially if it applies to high-tech companies. Most would struggle with a concise 5-year plan, let alone 50!

But back to QNX. If you look at the article's opening photo (see below), you'll a car emblazoned with the logos of several Freescale suppliers, including a QNX logo that appears right below the Freescale wordmark. The QNX logo also appears in another photo, on a banner hanging above the head of Freescale CEO Rich Breyers, as he addresses the crowd at an FTF event.

Talk about international brand exposure! Thanks, David!