Cold beer (and a chance encounter) at Telematics Detroit

Last year I was part of QNX’s advance team for Telematics Detroit 2011, which had me in Detroit well before the show. I was just heading out to dinner when I saw a small bar set up on a terrace outside my hotel. I wandered by for a closer look, thinking I might stop by later to enjoy a cool drink in the warm evening air.

A few guys were sitting drinking beer and they invited me to join them. Ever social, I agreed. It turned out that the person who extended the invitation was from Cybercom — serendipitous, as Cybercom is a Bluetooth connectivity provider that we were considering for our next-gen QNX CAR application platform.

Fast forward one year exactly. We are getting ready to showcase that next-gen platform, QNX CAR 2, at Telematics Detroit 2012 — in a new reference vehicle, no less. Meanwhile, QNX and Cybercom are now engaged with a number of leading tier one suppliers. In fact, Cybercom has issued a press release about the partnership; read it here.

To Kristian at Cybercom: thanks for showing kindness to a guy on his lonesome, and for being a key contributor and partner in our mutual automotive initiatives.
 

A cool surprise at the Elektrobit auto summit

Recently, our good friends at Elektrobit invited the QNX team to participate in their German Executive Automotive Summit. It was an outstanding event with all of the leading OEMs and tier ones represented. The day was filled with engaging speakers and plenty of opportunities to network.

Elektrobit held the event in a small castle near Erlangen. In the courtyard, several cars featuring Elektrobit technology (and, in almost all cases, QNX technology) were on display. The car from Delphi was especially interesting. It's a full-blown race car, complete with everything you'd expect in a track vehicle — but it also has two rear seats. These seats allow mere mortals like you and I to vicariously share the racing experience with a professional driver at the wheel.



As I stood next to it, drooling, I noticed that it was equipped with an infotainment system, mounted on the back of the driver's seat. I leaned in to have a closer look and, to my delight, saw that it was running the QNX OS. Who knew?

TCS showcases hybrid navigation system in VW Polo

The Porsche 911 concept car that won the 2012 Best of CES award wasn't the only QNX-outfitted vehicle at Mobile World Congress this year. Our friends at TeleCommunication Systems (TCS), who provide hybrid navigation software for the QNX CAR application platform, showcased a VW Polo running the same QNX-powered navigation, maps, and local search capabilities as the Porsche.

Like the Porsche, the Polo featured a retrofitted infotainment system in place of the factory radio — and TCS did a very nice job integrating it into the car.

The Polo was a hit, driving discussions with mobile operators, handset manufacturers, automakers, and automotive tier ones. Seems the connected car is a hot topic just about everywhere you go these days.

Here's the Polo in the TCS booth:



And here's a close-up of the retrofitted infotainment system:


 

Listen to the music

The audio CD is on its last track... Internet radio, anyone?

I don’t think anyone will disagree with me when I say that music still represents the most important element in an infotainment system. Just look at the sound system capabilities in new cars. Base systems today have at least 6 speakers, while systems from luxury brands like Audi and BMW boast up to 16 speakers and almost 1000 watts of amplification.

For nearly as long as I can remember, cars have come with CD players. For many years they’ve provided a simple way to take your music on the road. But nothing lasts forever.

Earlier this year, Ford announced it would discontinue CD players in many of its vehicle models. Some industry pundits have predicted that CD players will have no place in cars in model year 2015 and beyond. A few weeks ago, Side-Line Music Magazine reported that major labels plan to abandon the CD format as early as 2012. This revelation has created a flurry of activity on the Net, but the labels have yet to confirm it’s true.

Steady decline
The fact is, CD sales have declined steadily for the last several years, down 16 percent in 2010 alone. Digital downloads (the legal kind), on the other hand, have been growing quickly and are expected to exceed CD sales for the first time in 2012.

Where does that leave us in the car? Obviously, media device integration will be key in the coming years. QNX Software Systems has long supported Apple iPod integration and supported Microsoft’s ill-fated Zune for a while. USB connectivity is a given, and soon you’ll be able to stream music from your phone.

Radio redefined

The QNX-powered Toyota Entune system 
supports both Pandora and iHeartRadio.

But what’s more exciting is how radio is evolving in the vehicle. Along with the steering wheel, radio has been a staple of car pretty much since day one. As the connected vehicle moves to the mainstream, internet radio will become a huge part of the automotive experience.

Companies like Slacker extend the concept of radio beyond audio to include artist bios, album art, photos, reviews, and more. Pandora, through its work with the Music Genome Project, expands the musical experience by playing songs it predicts you will appreciate. iHeartRadio aggregates American radio stations for replay throughout the US. TuneIn takes it one further with a global view. Driving down highway 101 in California, you’ll be able to tune in all your favorites from around the world.

Beyond entertainment
These services are changing the way people consume music. Today, I rely on my car radio not only to entertain but also to educate by constantly exposing me to new artists and content. Internet radio in the car will expand my horizons even further. And as online music stores like 7Digital integrate their service with the internet radio stations, I’ll be able to download the song I just heard at the push of a button. Not good for CD sales, but it seems that’s the way of the future anyway.

We are, of course, working with the leaders in internet radio and online music services to bring them to a car near you.
 

Building a hands-free future

The end of my street is governed by a three-way stop. The other morning I was backing out of my driveway when someone rolled past the stop sign and came within inches of hitting me. I stopped, glared at him, and resumed driving. Two stop signs later, the same guy squeezed past my car (in the same lane), completely oblivious to what he was doing.

Why was he driving like this? Probably because he was deeply engrossed in a conversation on his cell phone.

Where I live, using a handset while driving has been illegal for over a year. You cannot talk, you cannot text, you cannot “Facebook”, you cannot Tweet — even if you're stopped at a red light. This makes perfect sense to me. As a driver, your primary responsibility is to control the vehicle. And yet I see people texting on the freeway, talking on their cell phones, and doing who knows what else on an alarmingly regular basis.

The QNX-powered BMW
ConnectedDrive system

Society has become obsessed with mobile devices, and it will take more than legislation to change its behavior. The answer, I think, is to embrace the behavior in a way that makes it possible to interact socially while maintaining control of the car. We’ve seen great progress in hands-free/phone integration, and BMW ConnectedDrive offers an example of how drivers can access email and other smartphone services more safely.

This is the tip of the iceberg. Integrating the handset with the infotainment unit is going to change the way you interact with your car. Intelligently designed apps, combined with multi-modal human machine interfaces, will let you Tweet or update Facebook using speech recognition, keeping your eyes on the road.

Without taking your hands of the wheel, you’ll be able to call a friend and decide that you want to go to dinner, do a local search to find out what’s available, check a restaurant review on Yelp, make a reservation, text your friend back with the time and place, and aim your navigation system at the restaurant. And you’ll be able to do it using natural language. None of this “please say a name” stuff.

Seems futuristic? It’s not. People are working on it today. In fact, QNX-based systems, such as Toyota Entune, already offer a taste of this hands-free and highly personalized future.